In today’s internet-driven world, where every business goes online. There is tremendous competition to make your ecommerce website to be visible and appear at number one in the search results. Every company strives to make its product stand out from the competition. Companies increases the awareness of its brand to build a broad customer base, and drive in more revenues. To achieve these desired goals, and also SEO is no less than a complete solution to reaching more customers. It also makes them deliver the exact product they are looking for.
It is not as easy as it sounds. Thus, it is preferable to take assistance from the companies providing ecommerce SEO services. Having support from professionals can help you have the edge over your rivals and upscale your ranking. Although there are a few tips you should keep note of.
1. Ensure That You Have Technical Basics in Place
For any website to rank higher on google search, it is essential that google can crawl your website. It would mainly involve the URL links of the website, and its structure are friendly to the crawlers.
If you detect any issues in your URL or internal linking. You can quickly inspect with the tools Google Search Console provides, such as URL inspection. Also, ensure that the character limit is not exceeded. It is generally recommended that it can be 160 ch or less.
Companies like Techmagnet, a top SEO company in India, can provide you with valuable services in conveniently ensuring the efficiency of technical SEO.
2. Evaluate the Quality of Your Content
The next step is to assess the content’s depth and verify that it is pertinent to users at various stages of their purchase journey. Here, you can make sure that your data is presented in a structured format.
Frequently, your home page lists all the items you currently have in stock along with any latest offers, and you need to make sure that it is attractive to the shopper. Additionally, category pages would enable you to concentrate on specific clients while describing the variety of things you provide. For example, if someone logs in to your ecommerce website, their credentials are safe.
It will be followed by the sub-categories and finally the products you offer. A website that offers valuable resources to shoppers may earn better recognition and reputation.
3. The Less the Site Speed, the Better It Is
Customers today are a bit impatient and do not prefer to wait for any web pages to open. Around 53% of mobile users leave the site if it takes over 3 seconds to open. Even google specifies a threshold limit for the web pages to load in under 2 seconds.
Optimizing the ecommerce website speed would require you to identify the bottlenecks with servers, backends, and front-ends and focus on reducing the redirects or using content distribution networks, so there aren’t any delays in customer experience.
4. Keep Your Customer’s Data Secured
Making your website secure for visitors to ensure their privacy has become a fundamental necessity in today’s world as ecommerce websites deal with tons of consumer data. You can ensure the security of the website by implementing HTTPS.
By using HTTPS, you can ensure that no one can intercept the data that’s transferred between your browser and the site. For example, if someone logs in to your ecommerce website, their credentials are safe.
5. Make Use of Conical Tags
A canonical tag is a simple HTML element that informs search engines that a particular URL is the primary version of a webpage.
Ecommerce sites have hundreds or even thousands of categories, product items, and content pages. Online stores can provide search engines and consumers with the best possible version of their website using canonical links.
6. Remove Dead Links
Websites that are under process often tend to have dead links. in spite of Undoubtedly google would not like to find the web pages with errors—in such circumstances, redirecting the URL when relocating or deleting a page will prevent needless dead links.
7. Implement an XML Sitemap and Robots.txt File
XML sitemaps are simply a list of all the pages on your website. You may use it to ensure that search engines miss no significant material on your website. The last edited date and the number of photos for each page are included in the XML sitemap. Which is frequently organized into posts, webpages, categories, or other custom kinds. Ecommerce sites have hundreds or even thousands of categories, product items, and content pages. Online stores can provide search engines and consumers with the best possible version of their website using canonical links.
On the other hand, robots.txt files contain code that instructs browsers on how and what to display on your website. Still, Search engines can’t determine whether your site functions correctly if such files are restricted.
In a nutshell, the technical side of SEO requires specific key points to enhance your ecommerce website and rank higher than competitors. Get started by identifying the loopholes and improving your customer’s online experience.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.