Art is widely admired across all generations and demographics; however, art that is brand-related tends to be appreciated. It is a true reflection of the vibe of a specific community’s cultural values. LA art might be considered more beachy, whereas New York art tends to be more gritty. Local art, especially murals, should reflect the diversity of cultures to be authentic. Even in a smaller geographical region, a mural from downtown Atlanta could have a completely different style than one in Old Fourth Ward.
An artist from the local area knows the most famous and what is representative and what appeals to people who are inside and tourists. Suppose companies decide to develop various art experiences throughout the United States. In that case, every piece offers the perfect opportunity for them to distinguish their brand and display an appreciation of the local cultural traditions. For instance, Oakley, a retail company that sells sporting equipment, collaborated with Muros to design artwork in six cities to promote its partnership with New York Mets shortstop Francisco Lindor click here.
In the beginning, six local artist ambassadors from the community were crucial in the success of this campaign. The eye-catching, imaginative artwork attracted customers to the stores. However, the brand was truly connected with people passing by thanks to artists who interpreted the subtleties of their respective communities into their work. The feeling of authenticity and connection is crucial to encourage users to share and engage. According to a study by Stackla, the public tend to be 2.4 times more likely to affirm that user-generated content is genuine than content created by brands.
How Brands Can Inspire User Engagement
When a brand can successfully generate the interest of consumers, then coveted posts on social media usually are the next to follow. That personal recommendation, in digital form, matters. Making sure that marketing strategies support natural, user-generated content (online videos, images, and stories and discussions that are a part of the brand) will require a lot of imagination and authenticity. In the article below, Tricia Binder, the co-founder and president of Muros discusses Muros’ recent survey of consumers and how companies can encourage the engagement of their customers by utilizing art.
In modern word-of-mouth marketing, there is not a secret that social media is king. According to Adweek, over 90% of people think the content created by users, like videos and images, affects their choices more than brand-generated content. How can a brand connect with consumers and make the coveted Instagram post or Facebook share the moment? By getting creative.
At Muros, we surveyed over 1,000 customers to understand better how murals and other forms of art impact people. The most significant takeaway from our study is that over 41% of people. Those who took part (and more than 51% of those between the ages of 18 and 29) claim to have shared art pictures on their social networks. A more significant takeaway is that 73% of the respondents claim they prefer to buy from brands. Involved in innovative marketing instead of traditional marketing, like billboards.
Incorporating art installations or murals in marketing efforts can aid marketers. Brands improve engagement and naturally enhance the popularity of user-generated media (UGC). There are three ways that companies can benefit from this share-worthy art-based experience followers.
What is a UGC creator?
A UGC creator is someone who creates user-generated content (UGC). This can be any type of content that is created and shared by users of a website, social media platform, or other online services.
Examples of UGC creators include:
- Bloggers who write comments on other blogs
- Social media users who post photos or videos on platforms like Instagram or TikTok
- Reviewers who write reviews or ratings on websites or apps
- Forum participants who contribute to online discussions
- Video game players who create walkthroughs or tutorial videos
- Wikipedia contributors who write and edit articles
- Photographers who share their photos on photo-sharing websites
UGC content creators can be individuals or groups of people, and they may create content for a variety of reasons, including to share their experiences, opinions, or knowledge, or to engage with other users and build a sense of community.
Create Opportunities for Engagement
Most respondents believe they’re more inclined to be aware of a company that employs murals as part of its marketing strategy. If done correctly, murals are located on the street, free of obstructions, and accessible to pedestrians. This strategic placement will encourage interaction. Additionally, the artist in action, especially a local artist, is accessible and provides a natural human touch to the artwork. If the process of creating is going on, the artist and art. Offer immediate opportunities for interaction with people passing by. The art continues to draw the viewer’s attention when the work is finished.
Beyond the excitement and surprise of seeing stunning art in a surprising place. Brands can extend the appeal of the mural by engaging it in different ways. For instance, creator Chuck U created a mural for Noodles and Co. Featuring an umbrella intended to be the perfect location for people to stop. Pose like they are holding the handle of an umbrella. Similar to that, ParmCrisps’ “Unsinfully Good” mural (on the Las Vegas Strip) flooded Instagram with posts that were inspired by hashtags that included a halo positioned to allow Instagram poses as “angel” ambassadors. http://blogsbazar.com/
Some brands have a strategy to increase opportunities for interaction using QR codes or AR features. Fitness company Hydrow for instance, included a QR code that benefits nonprofit water.org on its wall. Augmented Reality (AR) is also a way to stimulate interaction.
Which are the most? That depends on the number of friends you have (since only those you’re friends with can view your posts). This doesn’t work for corporate pages at the moment currently.
There’s an excellent opportunity to boost your posts’ reach or impact by sharing them as Stories in particular. As it takes only the click of a button.