Explainer videos are becoming a popular option for businesses looking to create a powerful mobile marketing strategy. Explainer videos are short snippets of video content that helps explain complex concepts or offer a concise overview of a product or service. They’re typically animated and share information in an engaging way.
The best explainer videos are designed to be shared across multiple platforms, including social media channels, emails, and other online channels. They can help brands reach more people, drive more attention and engagement, and increase conversions.
Explainer videos are an especially effective tool in the ever-changing landscape of mobile marketing.
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In order to make the most of an explainer video in mobile marketing, it’s important to create one that’s both effective and engaging. The video itself should be kept to 15 to 30 seconds. If it’s too long or complicated, it won’t grab people’s attention.
The video should also focus on creating a clear and concise overview of the product or service. It should convey the most important and interesting details in the most engaging way possible. This can be done through visuals, music, and dialogue, depending on the type of video.
2. Create an optimised version for mobile devices
Making sure the video is optimised for mobile devices is essential. Mobile devices have smaller screens, which means they require a different format than traditional TV or computer screens. The video should be created with a wider view, as well as smaller text; so it can be easily viewed on mobile devices.
In addition, videos should be optimised for faster loading speeds, as mobile users often have slower internet speeds than desktop users. The video should also be designed to fit the aspect ratios and resolutions of various mobile devices.
3. Include a Call to action
Including a call-to-action (CTA) at the end of the explainer video will help drive engagement and conversions. The CTA should be a specific, actionable directive that encourages viewers to take the next step. Such as visiting the website, downloading an application, or signing up for an event.
4. Leverage Social Media
Using social media channels is an effective way to promote explainer videos and drive more attention and engagement. Explainer videos are particularly effective when shared on visual-focused channels like Instagram and TikTok, as well as social networks that allow for the placement of ads, such as Facebook and YouTube.
Sharing the video on Twitter and other micro-blogging platforms can also help to spread the word and get more people to view the video.
5. Utilise Additional Tactics
In addition to leveraging social media to promote the explainer video, there are a few other tactics companies can use to increase its reach and engagement. For example, including the explainer video as part of an email campaign can help to drive more people; to view the video and take action based on its message.
Explainer videos are also ideal for organic search engine optimization (SEO). By including keywords in the video’s title and description, it can rank higher in the search engine results pages (SERP).
6. Track Performance
Analytics and metrics will help to determine how successful a mobile marketing strategy has been. Once the explainer video is published, it’s important to track its performance. This can involve looking at the engagement metrics of the video on both the website and throughout social media channels it has been shared on.
In addition, tracking the website traffic from the video can help determine how many people viewed the video and clicked through to take action.
Explainer videos are an incredibly effective tool for mobile marketing strategies. By keeping it concise, creating an optimizer version for mobile devices. Including a call to action, leveraging social media, utilising additional tactics like SEO; and tracking performance. Brands can make the most of explainer videos within their mobile marketing strategies.
WhataStory is a leading creative video production agency that specialises in creating high-quality explainer videos. A team of creative professionals, we understand the importance of creating compelling visuals to engage your target audience. We strive to create creative stories that capture the attention of viewers and help businesses communicate their message effectively.
At WhataStory, we put our clients’ needs first; helping businesses create explainer videos that deliver their message in an entertaining, engaging manner. With a team of industry leading video production professionals, we offer tailor-made solutions to meet each client’s individual requirements.
We believe that great explainer videos start with great stories, and our team is here to help you tell yours. So don’t wait any longer; contact us to learn more about how we can help create a compelling explainer video for your business.
Whether you’re looking to increase brand awareness, boost conversion rates, or deliver a meaningful message, WhataStory has the solutions and resources to ensure your success. Contact us today to learn how our innovative explainer video production solutions can help your business.